NORTH STARS:

Community Support

Gender Equality

Heritage Value

“BeadWORKS has helped over 1,300 semi-nomadic Kenyan women utilize their traditional beading skills.”

The Azure Road Take 

If you’ve been traveling for many years, you might remember a time when it was relatively easy to purchase handmade crafts, textiles, or jewelry from regional artisans. Browsing local creations like silver earrings in Mexico or beaded bracelets in Kenya not only provided cultural insights, but the pleasures derived from selecting gifts for a loved one (or yourself) also provided financial support to the community, in turn keeping such traditions alive. 

Nowadays, streets packed with souvenir shops stocked with plastic trinkets from China have largely replaced authentic handicraft markets. Traveling to a destination does not guarantee finding a unique piece. Enter Ibu Movement, a non-profit organization based in Charleston that connects the curious, globally-minded shopper with women artisans worldwide. The team personally selects the pieces that are sold through the online marketplace as well as the Charleston showroom, including these hand-beaded snake earrings from BeadWORKS in Kenya.

Women artisans in Kenya. Image courtesy of IBU Movement.

Sustainability Chops

IBU Movement sells artisanal goods crafted by women in over 40 countries. The organization’s marketplace helps to elevate women out of poverty and into a position of individual sovereignty. One of their artisan partners is BeadWORKS. BeadWORKS has helped over 1,300 semi-nomadic Kenyan women from different villages and ethnic groups utilize their traditional beading skills to create jewelry and leather pieces for local and international markets. Through this platform, artisans can earn an income to support their families and communities. Women artisans also commit to conserving natural resources and wildlife through self-governed, community-owned conservancies, and sustainable, social and ethical enterprise.

Beading techniques. Image courtesy of Erin Moroney

The Look

Though colorful and dramatic, these beaded snake earrings ($48) are surprisingly lightweight due to their construction: glass beads hand sewn atop a leather backing. They are set on a post back and feature a 4” drop. The women who craft these pieces draw inspiration from nature and cultural symbols, serpents being a common theme. Through international sales, Kenya’s pastoral women entrepreneurs, many who did not have a chance at a formal education, are empowered to fulfill business orders from the comfort of their homes while supporting their families and children.

Founder and CEO of Azure Road, Lauren Mowery is a longtime wine, food, and travel writer. Mowery continues to serve on Decanter Magazine’s 12-strong US editorial team. Prior to joining Decanter, she spent five years as the travel editor at Wine Enthusiast. Mowery has earned accolades for her writing and photography, having contributed travel, drinks, food, and sustainability content to publications like Forbes, The Independent, Saveur, Hemispheres, U.S. News & World Report, SCUBA Diving, Plate, Chef & Restaurant, Hotels Above Par, AAA, Fodors.com, Lonely Planet, USA Today, Men’s Journal, and Time Out, among others.

Pursuing her Master of Wine certification, she has also been a regular wine and spirits writer for Tasting Panel, Somm Journal, VinePair, Punch, and SevenFifty Daily. Mowery is a graduate of the University of Virginia and Fordham Law School, and she completed two wine harvests in South Africa.

Follow her on Instagram @AzureRoad and TikTok @AzureRoad

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