About
Founded by longtime wine, food, and travel writer Lauren Mowery, Azure Road fills a void in the current media landscape: a single publication devoted to ideas and innovations in conscientious living. Imbued with taste and trust and an unwavering focus on humanity and sustainability, Azure Road speaks to a like-minded readership, sharing stories and guides that align with its North Star values.
Using a modern digital platform, Azure Road nurtures the idea that mindful living can be beautiful, accessible, and inspired; that conscientious values can be woven into the experiences and routines readers already hold dear, rather than propose daunting changes. In service of that purpose, Azure Road highlights and curates the proprietors, products, and destinations innovating in these spaces so readers can make informed lifestyle and purchasing decisions.
Mission
Transparency is paramount. Azure Road builds reader trust and reduces decision-making friction by addressing the problem of greenwashing in consumer news and resources. Magazine subjects, both editorial and partners, are vetted to meet a minimum of 3 North Star values which are modeled off the United Nations 17 Sustainable Development Goals.
North Stars include waste management, water management, heritage value, community support, and carbon footprint, to name a few. The North Stars are denoted by relevant icons, allowing readers to search for content and recommendations based on their personal values.
Our North Stars
preserved, not eroded
(B Corp, LEED, SOStain, etc.)
Meet Our Writers
The Azure Road team is excited to introduce our writers. With voices hailing from around the world spanning Chicago, New York, Florida, Turkey, Bali, to Zambia, we’ve engaged authors that bring a range of life experiences to their work. The throughline that connects us all, however, is concern for the future of our planet coupled with a drive to make better lifestyle choices. To that end, we’re uncovering the actors and innovators in the culinary, travel, and lifestyle realms that are reducing their environmental footprint while partnering with their communities to create better and meaningful products and experiences for conscientious consumers.
